18, 2006 Colleyville
The new IMAX®
Theater in Colleyville does not live up to expectations...it blows
them up! Forget everything you know about traditional movie
theaters..welcome to the MetroCinema Bill Baldridge Movie Palace!
new theater in Colleyville is located in the Town Center at
the corner of Hall Johnson and Colleyville Blvd. The
facility is a mixture of baby boomer comforts along with
family friendly advantages appealing to young families with
children as well.
tour of the new IMAX theater will plain and simply change the
way you view movie theaters. The concept of Bill Baldridge was to
build the first of its kind multiple- purpose, fine restaurant,
meeting facility, neighborhood bar, family friendly movie theater. You
can not begin to absorb the wonders of this luxury entertainment venue
until you have actually toured the facility.
Bill Baldrige is a visionary that didn't just break the mold, he threw
it away. He is a Dallas real estate developer who has never
built, much less operated a movie theater before. Yet his
concept seems to have landed him squarely on target with baby boomers
who enjoy movies, but not the movie theater experience.
The Metro IMAX
screen in Colleyville is shown on a specially designed
screen that stretches beyond the audience's peripheral
view and also features a state-of-the-art digital surround
IMAX is a huge
15-perforation, 70mm film frame that is 10 times larger
than the 35mm frame used in regular theaters. The
IMAX literature says that the audience experiences crystal
clear images with vibrant colors in amazing size and
incredible depth. The Metro in Colleyville also
shows IMAX in 3-D.
The huge IMAX
platters seen above are actually in two sets of film, one
for the right and one for the left eye, offering the only
3-D IMAX in Tarrant county.
Baldridge told LNO that he has young children and that his theater
will always be a place the entire family can come, feel safe and enjoy
movies in comfortable surroundings. Patrons in coat and tie or
casual can all feel at ease in the facility. In planning to bring his vision to realty, Bill
visited a number of theater concepts, including the ArcLight Cinema
in Hollywood. Bill said that he wants his facility to provide
5 star treatment where visitors can have a great experience.
He pointed out that all the food served is prepared from scratch,
even the buns for his giant hamburgers. "I want to spoil
customers," said Baldridge. As one example of his plans
to spoil customers is the comfort provided to moviegoers in any of
his five premium theaters. "Compare a theater sitting 350
to our theater with 170, we provide more comfort, more room, in a
less crowded and more intimate atmosphere," explained Baldridge.
Returns earned more than $20 million in IMAX theaters.
"Spider Man 3" will be simultaneously released
with traditional movie theaters on May 4, 2007.
equipment for the IMAX experience can be viewed by
visitors through a open glass area. The theater is
already in the process of arranging tours from area school children.
IMAX corporate executives are said
to be particularly excited about the Colleyville theater
since they plan to bring more first run movies in the IMAX
format. For example, July 13, 2007, the "Harry Potter
and the Order of the Phoenix" movie will be released simultaneously in
Grille will serve steaks, fresh fish, crab cakes and will
seat 88 patrons at one time. No fast food here, even
the pizza sauce is made from scratch.
You'll find no
typical ticket booths at the Metro Cinema, but employees
dressed in striking black uniforms that help you at a
spacious counter. Free valet parking is also
Various seating combinations
include these intimate seats and booth areas that could accommodate
an entire family.
theater concept, everyone gets a first class seat.
There is plenty of leg room and a wireless button to order
up snacks or food at your leisure, with no need to miss
any of the movie.
Heather Fontenot, of the Metro Cinema Group, talks about
some of the theater's features with Jamie Thibodeaux, (no
my Louisiana friends and relatives, these two Cajun named
beauties are actually in
Colleyville not Lafayette).
The view from the second story shows the spacious lobby
and the friendly employees awaiting the guests. The
theater will soon have available private viewing rooms
that can be utilized for meetings, power point
presentations and even private movie showings. Baldrige was granted the
IMAX exclusive for a large area
for 10 years. He plans multiple cross promotions
with IMAX to make his theaters a recognized entertainment
the other amenities haven't caught your attention, there
is always the on site fully stocked bar area featuring
multiple plasma screens and comfortable seating
areas. Patrons are welcomed to come early and have a
cocktail or see a movie and gather afterwards with
friends. Moviegoers can even order up a mixed drink,
food or snack items from their seats in the theater.
seen on far right with Colleyville's Economic Director
Scott Welmaker, is the entrepreneur who visualized the
concept and the city is fortunate that he selected
Colleyville to launch his theater chain.
Here to see a copy of the current menu and wine list
Experience this Baldridge movie palace is likely to
have the biggest commercial impact in the history of
This theater is truly a one of a kind and readers should make
plans to come out before it gets discovered in the Metroplex
because predictions are this place is going to hit big. Don't
worry about parking, remember Free Valet Parking as well.
Metro Cinema is open and showing movies even while some of the final
touches are being finished. For additional information and movie
times visit the Metro Cinema website, Click
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